NIKE AIR MAX DAY 2022

Only 4% of artwork in 18 major U.S. museums is created by Black and Latinx artists. For Air Max Day 2022 I conceptualized the campaign “Off The Walls, Into The Street” to offer a counterpoint to this narrative and give up-and-coming Gen Z creators a platform to be seen and heard.

 

My tagline “Go Beyond The Expected” set the pace for creator-driven social storytelling, posters, and a virtual 3D gallery.